Kerris Bright to join BA as head of global marketing

British Airways has appointed Kerris Bright as head of global marketing. She will report to sales and marketing director Andrew Crawley.

Bright joins from her job as chief marketing officer at paint giant Akzo Nobel.

The airline overhauled its marketing department last year. Head of marketing communications Katherine Whitton resigned in October 2008.

“This is one of the top marketing jobs in the industry and I am confident her experience will help us transform our business through innovative and creative marketing campaigns worldwide,” said Crawley.

In September last year, the airline launched its first TV campaign in two years. BA decided to features a series of events taking place from around the world, with the aim of convincing penny-pinching travellers that “staycations” don't provide the most exciting holidays.