Wyndham goes for re-branding of its European rentals business

Wyndham Worldwide has rebranded its European holiday rental property business under the Wyndham Exchange and Rentals portfolio.

Formerly under the Group RCI banner, Wyndham’s European Rentals business operates the continent’s largest portfolio of holiday homes and holiday experiences with over 60,000 properties located across over 20 European countries.

The rebranding, which is effective immediately, was conceived to better reflect Wyndham’s leadership position in European vacation rentals, and to create further consistency across the company’s portfolio of businesses internationally which includes Wyndham Hotel Group.

“Our new name will provide a greater recognition to our organisation,” said Ian Ailles, managing director, European Rentals. “Our customer-facing businesses such as Landal, Novasol and English Country Cottages have always had a very strong position and identity within their markets, but leveraging the Wyndham name allows us to group these businesses under a common brand architecture for the first time and to share and promote our common values and customer offering more effectively.”

“No one company in Europe can match Wyndham’s rentals for the number of holiday homes we operate, nor their range, diversity and holiday experiences offered,” added Ailles.