Travelmood to boost high street presence

Long-haul, tailor-made holiday specialist, Travelmood has gone for a new look and also plans to increase its retail presence with the opening of two travel shops in 2010.

Travelmood has also re-launched its website, introduced a new brochure collection, appointed a new managing director in Rad Sofronijevic and added new holiday destinations.

The decision to increase its retail presence was taken after Travelmood was acquired by TUI Travel last year and an extensive review of the business and its customers’ needs was carried out. 

The specialist operator opened a flagship store in Leeds at the end of November 2009, the first to feature the new Travelmood branding.

Travelmood Leeds joins the existing portfolio of five travel shops and when two brand new stores open early next year; Travelmood will have a total of eight retail outlets. Over the course of 2010, Travelmood’s original stores in Islington, Guildford, Solihull, Bristol and Dundee will be updated to reflect the sleek, contemporary style of the new branding.

“In spite of the growing trend for people to book and research their holidays online, a lot of our customers have told us that they still want to be able to walk into a shop on their local high street and chat to a real expert about their next holiday,” says Rad Sofronijevic, managing director of Travelmood. 

Sofronijevic  added, “Whilst our holidays are also bookable online and through our call centres we know that, for many customers, nothing beats that personal, face-to-face service, particularly when booking a long-haul, multi-centre trip.”

The company has also launched a range of extrAValue offers. From free room upgrades, nights, meals and spa treatments to early booking bonuses Travelmood’s product and aviation contractors are constantly working to negotiate exclusive deals and value added offers that are passed on to customers to add “extrAValue” to their holiday.