Opodo selects Affiliate Window for its affiliate marketing

Pan-European online travel company Opodo has chosen Affiliate Window to handle its affiliate marketing account.

The agency reportedly “beat incumbent TradeDoubler” to gain the two-year contract. TradeDoubler had run the Opodo account since 2007.

Barry John, online marketing manager at Opodo, said Affiliate Window would help the site to grow through new channels.

“We were looking to freshen our programme and enable a push in the hotels and dynamic products area,” he said. “The technology from Affiliate Window will enable us to communicate offers and our affiliates to better source pricing from us.”