On the Beach introduces its Facebook application

Online travel agency On the Beach has introduced a new collaborative tool, Beach Mate.

The tool lets Facebook users invite their friends and family directly to the booking page of the brand’s site.

On the Beach created the application to make group bookings on the site a more straightforward process and to take any stress and expense away from the party organiser.

Once a customer has made a flight and hotel booking at the On the Beach website, the customer is given a unique reference number. The customer then inputs this number into ‘Beach Mate’ and their flight and hotel booking appears on their Beach Mate page. Friends and family can then follow the Beach Mate link which will direct them to the product specific booking page at On the Beach. Beach Mate is available now to all Facebook users.

The brand now has the largest Facebook fan base of any online travel agent, with over 18,000 fans on its dedicated page, reportd MarketingWeek.