Datalex powers both agency and online channels for STA Travel

The latest version of Datalex’s Travel Distribution Platform (TDP) has been rolled out and is now live and in production in over 300 STA Travel branches worldwide.

The adoption of the latest version of this offering enables STA Travel to operate in a multi GDS/CRS shopping and reservations environment.

Datalex TDP now powers both agency and online channels for STA Travel’s global markets.

STA Travel has successfully implemented the GDS/CRS neutral distribution platform and fares database in support of their corporate initiatives to deliver a single view of the customer; a broader source of content and services; improved operational and training efficiencies and reduced costs across its global distribution network. 

Peter Liney, CEO of the STA Travel Group, said the move enables the company to respond more effectively “to the needs of our youth travel market and to provide a vast range of travel products and services across multiple channels”.