Capturing economic and retail specific data across Europe

Geoscape and Geoscape Europe BV have introduced an online platform that provides geo-demographic, retail and consumer data for more than 40 European countries.

The company, a provider of market intelligence services, data and technology about multicultural consumer behaviour, says the software-as-service platform, Geoscape Intelligence System (GIS), provides instant insights to marketing, media and distribution challenges across the European Community.

According to the company, for the first time in history, a “simple suite of robust geographical analysis modules is available to capture economic and retail specific data across the entire region and bordering countries”. 

Some of the highlights of the GIS Europe include: Descriptive target location and group profiles; Market potential measurement from country level down to neighbourhood level; Colour-coded maps displaying roads, land mass, terrain, and satellite views.