New Sheraton.com to use Facebook Connect

Sheraton Hotels & Resorts has launched the latest version of sheraton.com. The new site is the first hotel industry website to feature Facebook Connect.

The new site enables Facebook members to interact through sheraton.com over travel experiences by sharing stories, tips and photos about their best travel finds, destination favourites and passion for travel. 

Users can visit sheraton.com and now post their stories by logging into their Facebook account via Facebook Connect.

The launch of the new site is part of a $6 billion worldwide effort to revitalise the iconic Sheraton brand, including an investment of $2.3 billion in new hotels, $1.5 billion in renovations and $400 million in signature brand initiatives throughout North America.

“The new sheraton.com reflects how people communicate and stay connected today,” said Hoyt H. Harper, senior vice president for Sheraton. 

“Our guests are technologically-sophisticated travellers who are eager to share their experiences through today’s most popular social networking sites, like Facebook.”