Mexico tourism board to use social media to combat negative publicity

Mexico’s tourism board, the Consejo de Promocion Turistica de Mexico, SA de CA, is collaborating with Latino social network Quepasa Corporation for an online initiative.

Quepasa will promote Mexico’s tourist destinations via online communities, which will index content related to specific destination and facilitate user interaction via blogs and viral tools.

The two entities will also approach online travel agencies, hotels and airlines with regards to sponsoring a broader viral campaign using the Quepasa Distributed Social Media platform. 

“Over the last several months, Mexico has received an unfair share of negative press,” said John Abbott, CEO of Quepasa. “We believe that the word of mouth nature of our social media platform in combination with content relevant to the North American tourist provides the most effective and authentic solution toward reestablishing Mexico as one of the most attractive tourist destinations in the world.”