Ticketmaster signs pact with priceline.com

Ticketmaster has chosen priceline.com as the official travel partner of Ticketmaster.com.

The company has added the online travel company to its network of premier ‘beyond the ticket’ brands.

Users of Ticketmaster.com will gain access to priceline.com’s travel services, including specially tailored hotel, airline, and rental car offers to accompany their live event ticket purchases. 

According to a release, Ticketmaster, a live entertainment ticketing and marketing company, estimates that 20-30 percent of an event's audience is from out of town.