Microsoft’s Bing increases its share

Google’s share in the search domain has fallen from 78.72 percent in May to 78.48 percent in June, according to Internet data firm StatCounter.

Microsoft’s share of the market, meanwhile, has grown to 8.23 percent since the launch of Bing, up from the 7.8 percent share it enjoyed before the rebranding of its search portal.

Yahoo! remains the second most popular search engine in the United States, accounting for 11 percent of all search traffic in June.

“At first sight, a one per cent increase in market share does not appear to be a huge return on the investment Microsoft has made in Bing, but the underlying trend appears positive,” reportedly said Adohan Cullen, chief executive of StatCounter. 

StatCounter’s data is based on four billion pageloads per month, monitored through a network of websites.

As per the information available, Bing’s share peaked in the first week of June, shortly after launch, when it accounted for more than 9 percent of search traffic.