Hilton chooses Flack for global brand marketing role

Hilton Hotels has chosen Andrew Flack for the newly-created position of vice-president for global brand marketing for the Hilton brand.

Flack, who was previously vice-president for sales and marketing for Hilton Asia Pacific, will oversee Hilton brand marketing strategies and functions worldwide. 

Those functional areas include advertising, public relations, strategic partnerships and brand promotions for the leisure and business segments, as well as Hilton Hotels Corporation graphics and, identity and hotel online tools and resources.

He also supports Hilton Worldwide Resorts marketing and business development efforts for the Customer Marketing group, Hilton HHonors programmes, and hotel opening marketing initiatives.