Grupo SATA to offer journey updates via mobile phone text messages

Grupo SATA, the Azorean air transportation group, has introduced a new service to notify individual travellers of changes to their journey via mobile phone text message.

The group’s airlines, SATA Air Açores and SATA Internacional, are the first in the world to offer their passengers this service using Amadeus’ new Altéa Automated Customer Contact. 

The new solution was developed in close partnership with Grupo SATA. 

Ricardo Costa, Grupo SATA’s marketing and sales director, said with Altéa Automated Customer Contact, the group can automatically notify its customers about issues related to flight time changes, wait list confirmation or re-accommodation. 

“Our customers can receive personalised and timely communication,” said Costa. 

Grupo SATA already manages both offline and online reservations with Amadeus Altéa Reservation and e-commerce suite of solutions.

The launch of the Altéa Automated Customer Contact solution is part of a broad IT agreement that Grupo SATA and Amadeus have recently signed, to also provide the group’s airlines with new generation passenger service systems.

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