Thomson to release new ad campaign

Thomson is set to launch a summer marketing campaign targeting holiday makers looking to find cheap last minute deals.

The TV, print, online and direct marketing activity, billed by Thomson as its “biggest ever” campaign, will break next month and aims to push the TUI Travel-owned brand’s customer service credentials and late deals.  

The holiday operator has amended its ‘Holidays Built With You in Mind’ TV spot, created by Beattie, McGuinness and Bungay, to include details of the late deals it has to offer. As per the information available, the TV execution from earlier this year, featuring Thomson staff creating a beach scene in a studio, will re-run in tandem with a new version showing the same beach at night. 

Print and radio ads will follow a more product-led strategy, advertising specific destinations and deals in partnership with local tourist boards.