VisitOrkney develops a promotional campaign

VisitOrkney has teamed up with a number of local businesses to develop a promotional campaign.

The campaign, highlighting Orkney as a tourism destination this spring, is running in partnership with transport providers NorthLink Ferries and Flybe (operated by Loganair), along with a number of Orkney brands to achieve national distribution, including Highland Park, Orkney Islands Smokery, Ortak and Sheila Fleet. 

Ortak supported the campaign through a number of marketing initiatives including sending out mailers and online activities whichgreatlyaugmented the campaign’s exposure. 

Additionally, VisitOrkney has been working closely with Highland Park in order to send out a spring themed email to 40,000 of its members. Next month 108,000 bottles of Highland Park whisky will hit the shelves with an eight page promotional booklet promoting the islands; all of which will provide Orkney with new routes to the consumer.  

A new spring themed website has also been created to promote the islands - www.visitorkney.com/celebrate - which offers visitors the opportunity to receive an Orkney brochure, inspiring potential visitors to sample Orkney’s unmissable 

VisitOrkney and Flybe have partnered up for additional marketing. This includes colour page advertorials in the weekend and Scottish editions of the Daily Mail throughout April. And Orkney will receive exposure on www.dailymail.co.uk, targeting nearly 2.5 million potential visitors. 

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