Opodo incorporates "a little personal touch" to bookings

Online travel agency Opodo is giving its customers a personalised send off before they go on their travels with its new Tarmac Text.

Opodo has taken the initiative to communicate directly with its customers and incorporate "a little personal touch to their booking".

Passengers booking flights through Opodo will now receive a handy text ahead of their trip containing their booking reference number, flight number, flight departure time and a weather summary at their chosen holiday destination. The text is sent to bookers in the UK the day before they fly. 

To receive the Tarmac Text, customers optionally supply their mobile phone number at the booking stage online or over the phone.

The launch of the Tarmac Text comes as Opodo adds a range of new products to its site, including cottages, villas and lodges, as well as adventure tours through Gap Adventures.