Priority Club Rewards welcomes 20,000 members every month in Greater China

InterContinental Hotels Group's Priority Club Rewards has surpassed one million members mark in Greater China.

On average, 20,000 new members join Priority Club Rewards every month in Greater China.

IHG currently has 84 hotels in Greater China with over 100 new hotels in the development pipeline. The company signed close to 100 new hotels across Asia Pacific in 2007, with seven in 10 signings for hotels in Greater China.

"This is a clear demonstration that Chinese consumers are increasing their preference for IHG brands, including InterContinental, Crowne Plaza, Holiday Inn and Holiday Inn Express. IHG's continued expansion across the region enables consumers to gain points even quicker and benefit more from their membership," said Gary Rosen, senior vice president, sales & marketing, IHG Asia Pacific, who also mentioned that the rapid growth of Priority Club Rewards in Greater China has exceeded company's expectations.