Travelzoo goes for interactive ads in New York City's Grand Central Subway Station

Internet media company Travelzoo is behind a gigantic interactive advertising initiative in New York City's Grand Central subway station.

According to the company, it is the first time this technology has been used in the Grand Central subway, a popular commuter hub in Manhattan, reaching over 6.4 million commuters during the month of January. In addition, Travelzoo has 85 static advertisements throughout the Grand Central subway station to accompany the interactive advertisement.

C.J. Kettler, President, North America, Travelzoo said the advertising is not only showcases brand but also highlights and inspires consumers with compelling travel deals published on  Travelzoo.com.

"The high impact and large-scale of the wall projection is not only memorable but takes advertising to the next level, giving commuters a chance to directly interact with the brand," said Kettler.

The 8' x 20' interactive advertisement features three snow globes where real-time travel deals appear in the snow globes when the consumers "shake them up". This is followed by a second advertisement featuring falling snowflakes that turn into snowballs highlighting real time travel deals. Both advertisements feature the Travelzoo Top 20 ticker which lists real time travel deals published by Travelzoo.

The interactive advertising system is called MonsterVision and is part of a national advertising network from Monster Media. MonsterVision is patented technology that tracks consumers' body movements, allowing for real-time interaction with the display graphics.