Avis optimises its customer service with usage of dynamic data mining solution

Avis is implementing Panoratio software to optimise its business processes.

The software will enable the car rental company to analyse complex administrative scenarios, company–wide, faster and more accurately than ever before. For example, multi–month data sets from several branches will be combined and evaluated leveraging Panoratio´s unique analysis platform.

This view of their data gives Avis deeper insight into customer demands, preferences and purchasing patterns–for cars, specific vehicle characteristics and value–added services.

“We strive to deliver the highest quality customer service here at Avis. And, we like to guarantee that our customers have access to their desired vehicle at any time, any location, without waiting. Using Panoratio´s software we visualise how to serve our customers more efficiently by examining all available data. This helps us determine which cars are in high-demand for specific customer groups, where, and at what time of day,” said Frank Luders, a member of the management team.

Using available data, Avis runs optimisation calculations through Panoratio software to better understand optimal scenarios for yielding maximum revenue. From this, they also discover insight into customer-specific needs, from which they can develop customized offers. Empowered with the ability to now analyse all currently available data, Avis is able to discover new areas where they can improve quality of service, increase efficiencies, and reduce costs–and pass the savings on to their customers.