March 14, 2007 | E-mail article link | m-Travel.com | Comments (0)

Airfare deals based on science, not marketing

Airfare prediction website Farecast.com has launched Farecast Deals, a new service that leverages the science of airfare data and advanced analytics to provide consumers a usable and authentic approach to airfare deals.  

“No other travel website helps consumers know “what” is a deal and “why” to buy now when shopping for cheap flights.  Each day, Farecast utilises billions of airfares to provide its free airfare predictions, and now uses this data to help consumers uncover cheap tickets from their airport,” stated the company.
“Any website can claim to have the best deals, but many of those deals are based on marketing, not science,” said Hugh Crean, Farecast’s president and chief executive officer.  “Farecast.com is the only travel website that uses the power of over 175 billion airfares to help consumers understand what is truly a good deal and why to buy now.”
The company said the real deals are shown, backed by comparisons against millions of airfares the company has analysed from each airport. “Farecast:
·          Finds the absolute lowest fare between two selected cities in the next 90 days - A consumer would need to conduct up to 50,000 individual searches to find all of the deals we find each day from their city 
·          Compares that low fare to millions of airfares on record between the cities to see how it matches up
·          Shows consumers how much the airfare deal saves them over the average airline ticket between the chosen cities.”
“We’ve seen in the data that low fare deals often have a very short shelf life and typically expire within 48 hours,” said Jay Bartot, vice president of engineering.  “Our technology team is doing the heavy lifting to allow consumers to maximize savings and act on that small window of opportunity.  In some cases, we’ll find the lowest fare ever recorded between two cities, but as you can imagine, those prices don’t last long.”
Farecast currently offers deals from the top 26 cities in the following categories: weekends, last minute trips, week-long trips, family getaways and top deals. 

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