Senior Marketing Executives Reveal how they have Unlocked the Full Revenue Potential of their Customers Through an Optimized CRM Strategy

On 23-24 January 2007 EyeforTravel will in holding their inaugural CRM in Travel conference in San Francisco.  This event see speakers from highly-successful travel companies gather to debate the latest trends in CRM, Loyalty and Customer Service. Companies represented include:  Starwood, JetBlue, Fairmont Hotels, Best Western, British Airways, Delta, American Airlines, Hotwire, Alaska Airlines, The Venetian, Walt Disney, Travelocity, Expedia, AIR MILES and TripAdvisor.  Over 200 people have already registered to attend this event and it promises to be a valuable networking opportunity for travel industry executives – for a full list of companies who have already signed up to attend, scroll down to the bottom of this article.

You can request a PDF brochure with a full agenda and a list of speakers by clicking here

The US travel industry may be going from strength to strength, but the market is maturing, making it more important than ever for businesses to differentiate themselves.  Small wonder then, that customer retention, effective loyalty programs, an optimized website and improved personalization have become such hot issues – issues which all appear on the CRM in Travel 2007 agenda.  Increasingly, it is these factors that separate the leaders in travel from the rest of the pack. 

For more information on this event visit: http://www.eyefortravel.com/crm2007/agenda.shtml

The first day opens with industry heavyweights giving their opinion on the future of CRM.  VP’s from JetBlue and Intrawest will be discussing how CRM is evolving and giving their predictions for the future.  Then the conference will look at one of the fundamental principles of CRM - delivering the brand promise.  CRM Directors from Fairmont, Best Western, British Airways and Kimpton Hotels will come together to discuss how delivering the brand promise has improved their retention levels. 

Everyone knows they need to be offering their customers personalized content and customized communication, but this it is easier said than done.  The Directors of CRM from American Airlines and Alaska Airlines will be giving case-studies on how the airline industry is engaging it’s customers through personalized approach.  Following this the MD of Delta.com will be delivering a keynote presentation on website optimization.  Finally, highly-acclaimed speakers from Walt Disney Parks and The Venetian will reveal how they have integrated CRM with Revenue Management and Pricing to appeal to price sensitive customers.      

On the second day the focus shifts to boosting customer retention and building loyalty.  The first session will examine how the Online Travel Agencies have created loyal customer and enviable retention rates.  Speakers include the Director of Retention and Loyalty from Expedia.  The remainder of the second day will be looking at best practices for managing loyalty programs.  The travel industry might have pioneered the loyalty program, but for most companies, today’s schemes no longer live up to their full potential.  Delegates can hear from well-known brands Sol Melia Hotels, AIRMILES and Southwest Airlines and benchmark their own loyalty strategy.  The conference ends with an in-depth analysis of the loyalty trends for 2007.    

EyeforTravel is a global online publisher and conference company focusing on distribution, marketing and technology developments in the travel and tourism industries.  Their conferences are renowned as key meeting places for senior-level executives, from across the industry, to meet, network and discuss strategy.  To find out more visit: www.eyefortravel.com

For more information and to register for this event visit: http://www.eyefortravel.com/crm2007

Companies in Attendance:

300FeetOut, AAA Travel, Accor North America, AeroSvit Airlines, AIR MILES® Reward Program, AirPlus International Inc, AirTran Airways, Alaska Airlines, Alaska Railroad, American Airlines, American Express, AmericInn International LLC, ATA Airlines, ATPCO, Auto Club of Southern California, BACK Aviation Solutions, Bartell Hotels, BCAA Travel, BCD Travel, Best Western, Blue Square Studios, Bluegreen Corporation, British Airways, British Columbia Automobile Association, Canadian Tourism Commission, Castle Resorts & Hotels, CCRA International, Club Med, Colloquy, Comarch Inc, Copa Airlines, CRSHotels.com, CSA Travel Protection, CSAA, Deloitte, Delta Air Lines, Disney, Drury Hotels, EHL, eMarketer, Empathica, Estancia La Jolla Hotel & Spa, eStara, Expedia, Fairmont Hotels, Farecast.com, Flight Centre, Globalization Partners International, Google, Groople, Groupe Germain, Gunflint Lodge, Hacker Safe, Hilton Hotels Corporation, Holland America Line, Holzschuh Consult, Hotelopia, hotels.com, Hotwire, House oF Travel, HRG North America, ICLP, imc2, InterContinental Hotels Group, Intrasight, Inc,
Intrawest Corp, Investment Projects International, JetBlue, Kimpton Group, Korean Air, Llao Llao Hotel & Resort, LodgeWorks, Meet Aruba, Mgm Mirage, Microsoft, MindTree Consulting, MotionPoint, MSN, Northwest Airlines Inc, Norwegian Cruise Line, OAG Worldwide, Outrigger Enterprisses Group, Pacifica Hotel Company, Priceline.com, Quaero, RCCL, Red Lion Hotels, Retsl Corp, Ritz-Carlton Hotel Company, Sabre Travel Network, San Francisco Convention & Visitors Bureau, San Francisco State University, Secrets, Dreams & Sunscape Resorts & Spas, Sol Melia Hotels & Resorts, Southwest Airlines, St. Petersburg - Clearwater Area CVB, Starwood Hotels, Sunswept resorts, The Body Holiday, The Breakers, The James Hotel Group, The Kahala Hotel & Resort, The New York Palace Hotel, The Venetian Hotel Resort Casino, TNS, TourExpress, Tourism British Columbia, Tourist Office of Spain, Travel Ad Network, Travel Tech Consulting, Inc, Travelocity, TripAdvisor, Inc, Tripmela, Unisys R2A, Universal Orlando Resort, USA Today, VIPdesk, Vistrio, Walt Disney Hotels and Resorts, West Inn and Suites, Willard InterContinental Hotel, Wisco Hotel Group, Worldspan, Yesawich, Pepperdine, Brown & Russell

Contact:
Helen Raff
EyeforTravel
+1 773 929 4032
helen@eyefortravel.com