December 19, 2006 | E-mail article link | m-Travel.com | Comments (0)

Accor signs deal with Bezurk.com

Accor Hotels & Resorts has signed a marketing partnership with Asia Pacific
travel search engine.

Through this partnership, Bezurk.com will drive consumers directly to Accor's
seven new brand websites, which have been specifically designed for Asia
Pacific users.
   
The seven sites are www.sofitel-asia.com, www.grandmecure-asia.com,
www.novotel-asia.com, www.ibis-asia.com, www.mecure-asia.com,
www.allseasons-asia.com, www.formule1-asia.com.
   
Accor's vice president distribution and information systems - Asia Pacific,
Maria Taylor said, "This partnership aligns well with our strategy of
broadening distribution reach for our hotels and at the same time engaging
directly with customers through our brand websites. Bezurk is the ideal
platform to promote our best on-line `Hot Deals' and to merchandise our up-sell
options like breakfast and spa packages."

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