Cultuzz enters India, to offer solutions to eBay India

Cultuzz Digital Media GmbH continues its new deal signing spree. In a new development, the company has forayed into India by signing an MoU with eBay India to empower its travel category.

As part of the agreement, Cultuzz, providers of technical and content solutions for the travel vertical, will provide travel content (both airline and hotel packages) for the eBay India platform (www.ebay.in), serving two million eBay India community spread across 670 towns.

According to an official release, the eBay India Travel category has “immense potential for the travel industry to tap into the potential consumer base of the 212 million global community of eBay members worldwide, thus providing travel agents and travel operators with access to inbound tourists or NRIs.”

The easy to use eBay interface will offer consumers an option of booking travel products in both auction and fixed price formats. By listing on eBay India, travel companies will realise the dual benefit of higher price on high-demand inventory as well as higher occupancy on relatively low-demand inventory.

Gautam Thakar, country manager, eBay India, Marketplace said, “We foresee a great demand from our users, who are looking to explore the domestic and international travel packages market on the eBay India platform. The association with Cultuzz will help us provide wider and better travel options for our community.”

Michael Hughes, global director of sales & marketing, Cultuzz said, “We are delighted to be enabling travel operators in India to set up travel seller accounts and add to their business, by integrating them into the global eBay marketplace.”

Hughes added, “Our partnership globally, has got a great response and we would like to offer our expertise to the Indian market to make travel comfortable, convenient and memorable. With our vast domain knowledge we hope to enhance and grow the travel category on eBay. Understanding and utilising the eBay model, we at Cultuzz have the technology and the expertise to enable the smallest travel company in India to sell globally and be a part of the world biggest online marketplace.” 

Last month, easyCruise and eBay had announced that the consumers will be able to book their easyCruise holiday on eBay, a development considered to be the first partnership of its kind in the world of cruising. The deal, termed as a ground-breaking one, will see eBay users being able to buy cruises on both an `auction’ and `buy it now’ basis. Cultuzz, the only global technology company able to launch content live on multiple eBay market places simultaneously, had facilitated the exclusive deal.