HBSI to bring in additional channels of distribution to the IHG family of hotels

Hotel Booking Solutions (HBSI) has signed an agreement with InterContinental Hotels Group (IHG) for the deployment of the HBSI Demand Management suite of products and services.

IHG will use the HBSI technology and services to expand the number of online distribution channels and third-party interfaces available to the IHG properties worldwide.

“IHG has embarked on a strategy to assist our hotels by increasing the system contribution for our hotels worldwide,” said Andrew Rubinacci, vice president, business development. “Our relationship with HBSI enables us to bring new channels of distribution to our hotels and improve the electronic connections to some of our existing distribution partners much more quickly.”

According to an official statement: “Through HBSI, IHG will more rapidly achieve robust electronic connections to third-party distribution channels, which it will then make available to the IHG’s branded hotels on a regional and global basis. By more rapidly deploying comprehensive, electronic two-way interfaces to new and existing channels of distribution, IHG properties worldwide will gain an immediate competitive advantage by making their products available wherever their guests may want to shop.”

Larry Hall, HBSI president and chief executive officer, said the distribution landscape remains in a constant state of change, and with the HBSI products, IHG will remain nimble as it pursues an aggressive multi-channel distribution strategy.

Through the HBSI Demand Gateway, members of the HBSI Demand Partner Network of leading sales distribution channels and the HBSI Supply Partner Network of leading hotels gain access to one another through a single interface to HBSI’s technology. The HBSI Demand Manager controls the movement of rate and availability between supply and distribution in a comprehensive and easy to use format.