Top online travel marketing executives to discuss best practices to boost online sales in Europe

Accor, eBay, Hilton, Opodo, TUI, Expedia, Cheapflights, Lufthansa TripAdvisor, Octopus Travel, SN Brussels Airlines, Google, NH Hotels and more will convene in Berlin 16-17 October to discuss how to generate substantial returns from online and multi-channel marketing campaigns.

Europe’s leading online travel marketing conference EyeforTravel’s ‘Sales & Marketing in Travel Europe 2006’ will address the issues that are critical to every senior travel executive; how can you build a consumer centric marketing strategy in a pan European, multi-lingual environment?  Can consumer-generated content boost sales?  What content sells travel online?  How can you ensure your sales and marketing strategy works together effectively across multiple channels?

‘A great range of topics covered - invaluable for anyone involved in online travel’
Derek Gray, e- Business Development Executive, British Airways Holidays

Click here to see the full agenda
Click here to see the full list of speakers
Click here to request the event brochure

Speaker highlights include:

• Tim Davis, Senior VP, Commercial Development & Information Technology, Hilton International
• Daniel Del Olmo, Vice President International Marketing and Strategy Wyndham Hotel Group(formerly Cendant Hotel Group)
• Hugo Burge, Vice Chairman, Cheapflights.com
• Graham Donoghue, Director of New Media, TUI UK
• Marc Charron, MD Europe, TripAdvisor
• Karim Lankarany, Senior Category Manager Travel, eBay
• Nicolas Besse, Web Distribution Director, Accor Hotels
• Jurgen Seiler, Marketing Director, Expedia.de
• Dirk Schreier, Senior online sales, Lufthansa
• Laurie Myers, Senior Director, Strategy and Business Development, Octopus Travel/Travelport
• Ursula Silling, Exec. VP Sales & Marketing SN Brussels Airlines

Click here for the complete list of speakers

Agenda highlights include:

• Building a Consumer Centric marketing strategy in a Pan-European, Multi-Lingual Environment - How can you adapt your marketing campaign to suit the needs of Europe’s diverse consumer base?
• Consumer-Generated Content - Marketing Hype or Marketing Must? Your customers can be your best advocates when recommending your products and services and many travel sites are featuring consumer generated content as an effective peer to peer marketing tool.  However negative reviews can have far reaching consequences.  What value does consumer-generated content add and how might it be managed?
• Content is King - 2.0 and Beyond - Any respectable travel supplier has a competitive website featuring products, services, photos and virtual tours but what is the real value gained from adding rich media to your web content?  Do such features really increase conversion rates? If so which ones?
• Multi-channel marketing strategies - With more and more companies increasing their online marketing budgets - are valuable marketing channels being ignored? How can you ensure your sales and marketing strategy works together effectively across all channels?
• Building an Effective Affiliate Marketing Programme - Using 3rd party affiliate websites is a very effective way of widening the distribution of your product and driving quality traffic to your website without using costly search engines. How do you assess which affiliate partners would be right for your company?

Register your place before 11th August and save €200 on the delegate fee!

To register, simply click here to fill out the secure online booking form, email patb@eyefortravel.com or call +44 (0)207 375 7575 and ask for Gina or Patrycja.

I hope this is of interest to you and/or your colleagues. If you have any questions about the event, please don't hesitate to contact me at gina@eyefortravel.com

I look forward to seeing you in Berlin on 16-17 October 2006.

Gina Baillie
Conference Director
+44 (0)207 375 7197
gina@eyefortravel.com