Fairmont’s website adds dynamic packaging functionality, multi-lingual micro-sites

In an effort to personalise the stay of its guests, Fairmont Hotels & Resorts has worked on three new enhancements to its website www.fairmont.com. The most notable of the new updates is the expansion of the brand’s online portal to include multi-lingual micro-sites.

Brian Richardson, Fairmont’s vice-president of brand marketing and communications says the new features to fairmont.com further address the individual needs of its global customer base and complement  Internet strategy of being the easiest hotel brand to do business with online.

Fairmont now provides online hotel content in a multitude of dialects. Initially, Fairmont will offer multi-lingual micro-sites in Japanese, Latin American and European Spanish, German, and French, with each site providing detailed information on all of the hotels within the Fairmont collection.

Fairmont will explore the implementation of additional language offerings such as simplified Chinese and Arabic later in 2006.

In addition to the new language portals, Fairmont.com has been further upgraded to offer dynamic packaging functionality.

The new packaging service enables guests to book all major components of a trip through Fairmont’s website, such as air travel and hotel accommodation. This will guests the benefits of using a single entity for their Fairmont travel plans, while also realising savings when booking bundled vacation packages versus buying the components separately, says the company. 

Fairmont has also introduced www.fairmontmeetings.com, a dedicated online resource for meeting planners. The focal point of this freshly minted web component is a new search tool that simplifies the venue selection and meeting space procurement process for planners. The portal also provides an interactive floor plan utility, enhanced content including DMC and tourism bureau details, detailed hotel fact sheets and extensive destination information. All of the pages within this dedicated website have also been optimised for search engines, allowing prospective customers to find Fairmont and explore the brand’s collection of meeting services and venues with ease, it stated.