Frontier Airlines re-launches its website, eyes increased web bookings

Following research and feedback from customers, Frontier Airlines has launched its new website FrontierAirlines.com.

The airline expects the new site to become the primary driver of its ticket sales.

Jeff Potter, president and chief executive officer, Frontier Airlines said the goal with the new site is to increase the web bookings by over 40 percent in the next year, which would reflect a significant savings for us in terms of distribution costs.

Frontier intends to drive traffic to its new website with several new offers: Free DIRECTV for all passengers who book online; Double miles to any destination booked online (With the lowest free
ticket redemption level in the industry at 15,000 miles, passengers can earn a free ticket with just two round-trips from LA to Atlanta; Frontier’s low fare guarantee (If a passenger finds a Frontier airfare
lower than what is offered on FrontierAirlines.com for the same flight on the same day, Frontier will credit the passenger with 2,500 EarlyReturns miles).

“Our new site was built from the ground up with the goal of providing the best experience of any e-commerce website, bar none,” said Lowell Miller, director - IT Planning and Business Solutions. “Each website iteration was reviewed by over 70 stakeholders, so the culmination of the new FrontierAirlines.com was truly a complete team effort involving every department within Frontier Airlines as well as our customers. However, this is only the first step with many improvements still to come.”

Frontier’s new website is based on the latest and greatest technology platforms from Sun Microsystems, including Solaris 10 Operating System (OS), Java 2 Platform Enterprise Edition (J2EE) and Sun Fire X4100 (x86, 64-bit) servers. The hardware was chosen based upon its scalability and strong performance metrics. In addition, the new site is being hosted by ViaWest with quadruple redundancy at data centres around the country.