“We know that one size does not fit all”: Amadeus, Latin America

By EyeforTravel.com Correspondent

Angel Gallego, vice president Amadeus, Latin America, says this year the company plans to further integrate content into the points of sale, provide front-, mid- and back office solutions and reinforce support to customers by offering them the latest technology to adapt to their specific market situation.

“We are the only GDS heavily investing in this region in terms of resources – and we intend to continue doing so in the long term,” says Gallego.

He shared information about company’s future plans ahead of EyeforTravel’s Distribution Latin American and The Caribbean 2006 conference, scheduled to take place in Mexico City on April 4 and 5. 

On how the relationship with clients in the LatAm region is changing, he says, “We know that one size does not fit all. Amadeus works actively to help our customers adapt their business models to the evolving environment. We believe that the right approach is by creating true partnerships with them, helping with their changing needs.”

Gallego adds, “Amadeus recognises that travel agencies in each market face different challenges. This is precisely why we have created a different strategy for Latin America, a region that has its own pace in terms of market and regional evolution and does not follow other regions’ trends.”

According to the company, the strength of Amadeus in Latin America lies within its strong offer in content, state-of-the-art technology and the services delivered by its dedicated local and regional teams.

“Proof of this is that Amadeus continues to be the market leader in South America, with 49 percent market share, and Central America (66 percent) – and is still growing,” says Gallego.