Hotels.com opts for DoubleClick

DoubleClick, a provider of digital advertising technology and services, has shared that after a four month competitive pitch it has been chosen by Hotels.com to provide technical solutions for display, paid search and affiliate advertising for its European points of sale.

Following a thorough review of the leading online marketing technologies, Hotels.com decided to use DoubleClick’s digital advertising products to serve display advertising across the web and manage its paid search campaigns across various engines. As per the information available, Hotels.com will use the following DoubleClick products to evaluate search and online advertising campaign performance:
DoubleClick DART for Advertisers (DFA), a hosted, web based ad management and serving application for analysing online campaigns; DoubleClick DART Search, a web based solution to centrally manage, track and optimise search engine advertising across multiple search engines.

Patrik Oqvist, director of marketing, Hotels.com, EMEA said: “Our aim is to consistently be at the forefront of online marketing and we chose DoubleClick not only for its technology but for its total offering. As a worldwide company with a good knowledge of systems for both banner and search, DoubleClick enables us to optimise efficiency on our pan-European marketing campaigns.”

Jonty Kelt, product director for DART Search at DoubleClick said: “DoubleClick’s mix of technology and resources are central to our business offering. We were able to offer Hotels.com a technology package to suit its multichannel requirements as well as support and resources from our teams in UK, Ireland, Germany, France, Spain and Italy. As a result we are delighted to be working with Hotels.com on a pan-European basis.”

As per the information available, the online hotel booking site Hotels.com offers its customers the best prices on over 25,000 hotels worldwide.