TripAdvisor launches graphical advertising

TripAdvisor.com has shared its plans of launching graphical advertising, retaining the Travel Ad Network (TAN) as the exclusive advertising representative for this new offering.

From mid-February, advertisers, for the first time, are being offered the opportunity to deliver their messages to TripAdvisor’s 18 million monthly visitors via IAB standard 728x90 and 300x250 “banner” ad formats.

TripAdvisor will also continue to deliver its cost-per-click campaigns to existing and new clients via its internal sales force, state an official release.

With graphical advertising on TripAdvisor, travel marketers will have even more opportunities to reach “our highly qualified audience of engaged travelers and we will be able to diversify our business model,”  said Eric Rosenzweig, senior vice president of sales and business development.

“While this new advertising format will give travel marketers additional opportunities to reach our desirable audience, TripAdvisor remains steadfast to delivering the same unbiased content that our more than 18 million unique monthly visitors have come to expect,” said Rosenzweig.