SmartShopper launches new combined travel and retail comparison shopping tool

SmartShopper has launched a comparison shopping tool that scours both retail and travel web sites, combining two popular activities into one simple application. 

“SmartShopper solves the primary problem of traditional online shopping -- time-consuming search through multiple sites just to ensure you’re making the right decision,” said Ziv Eliraz, vice president - strategic alliances, SmartShopper.

“SmartShopper harnesses the true potential of e-commerce by delivering simple desktop software that makes order out of the scores of similar vendors, avoiding irrelevant promotions and delivering an enhanced level of comfort and convenience to online shoppers,” said Eliraz.

According to the company, by leveraging strategic partnerships with well-known retail and travel brands such as Shopping.com, Epinions and ebookers.com, SmartShopper can deliver dramatically lower prices and hard-to-find deals. In addition to displaying prices, the tool also provides comprehensive product information, merchant reviews, and auction listings with real-time bids.

When users actively shop for a specific product or travel itinerary, SmartShopper identifies exactly what they are looking for and intelligently appears in a separate browser pane with other matching, competitive offers. “Instead of having online consumers browse one site at a time to compare prices, SmartShopper searches more than 13,000 sites, uncovers hidden bargains and allows for direct price and product comparisons.  Users looking to buy products or make travel arrangements can access the best available deal from thousands of vendors automatically delivered to them. With a few clicks, users can buy from their trusted brand of choice,” according to the company.