Carnival Australia introduces new trade brand

Carnival Australia has launched a new trade brand, Complete Cruise Solution, to represent its six cruise lines and integrate their trade marketing initiatives.

The new initiative, as per the information available, has been taken to “save agents time and effort by providing a central source of information and support for P&O Cruises in Australia and the UK, Princess Cruises, Cunard, Seabourn and Costa Cruises.”

Carnival Australia vice president – sales John Molinaro said while each of the six cruise lines would retain its individual brand identity, Complete Cruise Solution would provide a single contact point for all training and sales support. He said Complete Cruise Solution would have a dedicated sales force, including nine district sales managers operating across Australia and a large sales support team.

“We believe this move represents a perfect solution for agents and for all six of our market leading cruise brands,” he said. “Complete Cruise Solution will be a great help to travel agents, providing a convenient reference point for a wide range of cruise products. In fact, it will now be easier than ever for agents to recommend a cruise holiday to their customers, whatever type of cruise experience they’re after. The Complete Cruise Solution has something to suit all tastes.”

According to local media, to mark the move, agents booking a cruise with P&O Cruises, Princess Cruises or Cunard via the Polar Online booking system by April 30, 2006, will qualify for a one per cent commission override (Override offer does not apply to wholesalers. Offer only applies for P&O Cruises, Princess Cruises and Cunard cruises booked via Polar Online by April 30, 2006).