Asda to launch an online travel agency: media

Asda is launching an online travel agency as the result of a deal with travel agency Chelsea Village Travel, according to brandrepublic.com.

The report says: The site (asda-travel.co.uk) has gone live and currently offers flights, hotel bookings, package holidays, and travel insurance, which it already provided through its financial services division.
   
The site says Asda Travel, is operated on behalf of ASDA by Wefly.co.uk Limited.
   
According to the report, Asda will promote the service and URL to its customers via in-store advertising and promotional literature. It is also likely to use direct, digital and online marketing to push the sub-brand.
   
"Asda is eager to grow its brand online in an attempt to catch up with rivals such as market leader Tesco. Last week, the supermarket strengthened its digital credentials through the launch of an online flower-delivery service," the report added.