October 19, 2005 | E-mail article link | m-Travel.com

Is Ryanair set to launch an online casino?

Ryanair is set to launch an online casino that will operate in tandem
with a new in-flight entertainment service, reports Online-Casinos.com.

"For some time Ryanair has mooted plans to operate an online casino
facility, and this week it appears that real progress is being made on
revitalising this ambitious project. The airline has revealed that it is
now set to launch an online casino that will operate in tandem with a
new in-flight entertainment service. The facility is designed to give a
further boost to the airline's fast-growing ancillary revenues," said
the report.

It added that plans are at an advanced stage to launch the virtual
casino before Christmas on the Ryanair.com website.

The report also referred to massive traffic on the website, according to
chief executive Michael O'Leary, who told investors that the site had 15
million unique users per month, and that Ryanair was the fifth most
recognisable company brand name on internet search engine Google.  "He
added that the company was seeking to leverage off the website's scale
to enhance revenue streams including gambling, travel insurance, car
rental, hostels, online advertising and car parking. Ryanair, which will
be partnered by an as yet unidentified technology provider in the gaming
sector, is not expected to contribute any capital towards the project.
Instead, it will provide distribution, steering a portion of its massive
online traffic onto the site and taking a percentage of the business
that is generated," said the report.

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