Lodging Interactive ready with an Internet search engine marketing primer

To help the hoteliers and hotel marketers better understand and to
create an effective Internet marketing strategy, Lodging Interactive has
produced an Internet search engine marketing primer.

Referring to Merrill Lynch research figures, the company says sales
revenue for travel suppliers selling online will grow by 27%.  As per
the information available, direct sales will represent 40% of all travel
revenue with sales by online suppliers outpacing the third party sales.

"These statistics have a clear message for the hospitality industry,"
said a release from Lodging Interactive.

"Whether we are in a strong market or a weak one, buyers will be
searching and booking online. Every hotel needs a strong Internet
presence. Also, according to Merrill Lynch research, search engines are
driving the majority of the direct online sales. So search engine
marketing (SEM) is critical to all hotel Internet marketing plans. SEM
combines art and science! It demands ongoing resources, analytical
interpretation and creativity," added the release from the company,
which delivers Internet Marketing for 400 hotels in 34 countries.

The company says the copy can be obtained at
http://www.lodginginteractive.com/request_form.php
<http://www.lodginginteractive.com/request_form.php> 

"When it comes to developing an online Internet distribution strategy,
every hotel's needs are not the same. Some properties are more advanced
than others. When considering your Internet distribution strategy, you
should focus your efforts in two areas, the Direct and Indirect Internet
Distribution Channels," says the company. "Lodging Interactive provides
hotel companies with the expertise needed to navigate, plan and deploy
comprehensive Internet Distribution Strategies. We understand the
benefits of each channel and how to implement effective strategies with
measurable ROI's."