American Airlines adds AvantGo mobile channel

DUBLIN, California -- My AvantGo has expanded its mobile channel with a new mobile Web site from American Airlines, offering up-to-the-minute flight schedule and loyalty program information for frequent fliers. In addition to the new airline site, My AvantGo channels let companies extend their marketing efforts to more than eight million registered mobile users worldwide.

The American Airlines M-Business Channel is a mobile Web site that provides customers with wireless access to flight schedules, important contact numbers, Admiral's Club locations and AAdvantage Travel Awards Program details using Pocket PC and Palm OS handheld devices. In addition, customers can subscribe to American's exclusive Net SAAver fares directly from their handheld devices. 

"At American, we are committed to providing a variety of ways to access up-to-date airline information," said Rob Britton, managing director of advertising at American Airlines. "In addition to the many wireless features already provided on AA.com, our new My AvantGo channel delivers flight schedules according to customer preference right into the palms of our most frequent travelers."

Marketing channels

"More and more, companies are recognizing that mobile marketing channels can help to reach customers exactly at the time when they are in need of information," said Neil Versen, senior director of My AvantGo at iAnywhere Solutions. "Companies with customer loyalty like American Airlines pride themselves on providing the highest levels of customer care. Launching M- Business Channels helps to deepen and extend customer relationships."

In addition to American Airlines, more than 2,500 major brands, including CNET, CNN, General Motors and The New York Times, leverage My AvantGo to target a highly desirable demographic of over eight million registered users. 

iAnywhere Solutions, Inc. empowers businesses with always available access to enterprise information. More than 10,000 customers worldwide, including 78 of the Fortune 100, rely on iAnywhere Solutions industry leading mobile, embedded and workgroup databases, mobile middleware and m-Business solutions. In addition, the company's My AvantGo service is one of the world's largest mobile applications. iAnywhere Solutions is a subsidiary of Sybase, Inc.

Sybase buys AvantGo

Two months ago, Sybase, Inc., a leading enterprise infrastructure and integration company, announced the completion of its acquisition of AvantGo, Inc. Sybase now operates AvantGo in conjunction with its iAnywhere Solutions subsidiary.

"We are confident that the union with AvantGo is a strategic fit and will benefit our joint customers, partners and other stakeholders, as the companies share a common vision for enterprise mobility," said Terry Stepien, president of iAnywhere Solutions. "Together, iAnywhere Solutions and AvantGo offer m-Business solutions unrivaled in the industry, uniquely addressing enterprise mobility of Web content, corporate data and applications."

iAnywhere Solutions has a decade of experience in enabling mobile, embedded and workgroup database development, with more than 7 million deployed seats and more than 800 embedded database partners. The company's strategy for continued database revenue and marketshare growth includes expanding the number and types of enterprise developers and partners who use SQL Anywhere Studio. The company said AvantGo will help it to empower a new audience of enterprise Web developers to develop data-rich mobile Web applications powered by SQL Anywhere Studio.